Weight Loss Specialist

Exclusive Motivation

The DoTheWork Coach

“We help ‘out of shape’ over 30’s feel fit, confident & have the energy of their 20’s again, irrelevant of how busy they are.”

Where are we?

All our coaching takes place at our private personal training gym DoTheWorkHQ which is at Unit 338 Ranglet Road, Walton Summit, Preston, PR5 8AR.

DoTheWork Together

Preston’s Premium Ladies Only Weight Loss Programme that GUARANTEES Results or your Money Back

Personal Training

Face to Face Personal Training

Ideal for beginners who need help getting started, need to learn how to execute exercises safely and effectively & need to have someone there to make them DoTheWork!

The DoTheWork Programme

If you need big change, this programme is for you. Suitable for Men & Women who’ve either hit a wall with their progress or have simply let themselves go. Expect confidence & energy to sky-rocket & weight loss results of up to 30lbs in 99 days!

The DoTheWork Corporate Wellness Programme

If you want your employees to perform to their potential and show that you care about their overall well-being then it’s time to invest in a corporate wellness programme!

What do my clients say?

”Is it time to DoTheWork?”

Hi there! My name is Dale Wallace a.k.a The DoTheWork Coach & owner of DoTheWorkHQ. I am both a Personal Trainer, Online Coach & a Corporate Wellness Coach based in Preston, Lancashire, UK. I specialise in working with clients that are seeking weight loss and seeking to feel more comfortable and confident in their own skin whilst sky-rocketing their mood & energy levels.

If that’s you… I can and would like to help you.

I’ve spent over 14 years learning my craft and have helped 100’s of people along the way just like you to obliterate their weight loss plateau & sky-rocket their energy & confidence.

I’ve also recently been certified as a Mental Health & Exercise Coach which allows me improve the level of support I can offer my clients.

In April 2021 I completed a fitness photoshoot, I wanted to experience going through the process and to push my body to the limits. I was incredibly proud of the results and although this shape is impossible to maintain, it’s evidence that the hard work does pay off. Credit to Matt Marsh for the photography.

Meet the team!

Annika McGivern supports on the mindset & psychology front for everyone inside The DoTheWork Army. She leads quarterly goal-setting sessions to support with the goal-setting process and then to ensure you have everything laid out in place for success. Myself & Annika also produce a bi-weekly support session covering current common challenges for clients.

Head Mindset Coach – Annika McGivern

Annika is a Performance, Sport and Exercise Psychology Consultant and Coach. Her passion for sport psychology was born from her own experience as an athlete in the world of high-performance equestrian sport, where she subsequently gained over ten years professional coaching experience.

Combining this experience with a BA of Psychology from the University of Victoria and a MSc of Sport and Exercise Psychology from Ulster University, she delivers highly practical solutions for teams and individuals with a focus on teaching skill based tools for using psychology in real-life performance environments. Annika supports here clients to understand and remove the mental blocks to success with weight loss and healthy living. 

Annika has been a guest lecturer in Cognitive Behavioural Coaching on the UCC Masters in Personal and Management Coaching programme. She is a firm believer in promoting well-being through movement, sport and business and has conducted research on current mental health challenges in equestrian sport.

The DoTheWork Mentality

Have you ever felt un-unmotivated to get started on your weight loss journey? I’m sure you can resonate with that.

My belief is that you should not rely upon motivation to get started…

Action = Results = Motivation


The truth is that sometimes we have to do things that we don’t want to do, to get the result that we say we want. Getting started is the first step, being motivated should not be the key driver.

This is where DoTheWork has originated from. The truth is, with your results, you will always get what you deserve. You will be closer to that weight loss goal once you start to DoTheWork and not before.

My coaching service involves helping you find the true reason that you must achieve your goal and then using that as leverage to DoTheWork required.

Taking ownership and responsibility for where you are right now with your health & fitness and even in life is a huge part of the process of which I help with. From there we create the initial plan to get you started on your weight loss journey.

My promise to you is that this will be the last ever time you need to attempt your weight loss journey.

The plan is totally bespoke to your lifestyle, occupation, family life etc.

The DoTheWork Coaching Principles

I’m not here to make this complicated, my aim is to actually make this process simpler for you. I’m here to create a process that is finally a successful one for you. One that will last you a lifetime. Here are the three most important things that we will manage.

Nutrition – The Calorie Deficit

Yes the principle is the same, however the method and strategy in which you use to get there will differ with every single client. You will be coached via a strategy that works for you. I do not take a ‘one-size fits all approach’.

Overall Movement – The Step Count

We will measure and manage this on a daily basis ensuring the target we choose is both achievable and provides you with the results you want.

Training – Structured Exercise

We use the above two principles to provide you with the weight loss, we use training to help shape your body how you want it, to work on areas you wish to improve and of course to improve performance, strength & fitness. You will not be doing endless hours of cardio!

As I mentioned above, I am here to get you to DoTheWork but my job is to make it a simpler process for you. I’m not saying it will be easy, but it will be much easier that what you have tried before with my tried and trusted methods following The DoTheWork Coaching Principles.

I want this to be the last time you ever need to attempt weight loss…

Check the results that my clients achieve from my coaching here

Whether you are ready to work with me or not, I highly recommend you register for my exclusive daily emails. You will be issued with a FREE GIFT on joining and six further bits of content over ten days that will help you with your weight loss goals!

Exclusive Daily Emails!

Subscribe here to my daily emails and I will be there every day with something educational, motivational or inspirational to help kick-start your day alongside your free e-book titled HOW TO LOSE WEIGHT & STILL EATS CARBS!

Corporate Wellness

I also work with businesses to provide their teams with education on all things health & wellness. This is something I am incredibly passionate about and ‘The DoTheWork Corporate Wellness Programme’ provides and arms your employees with everything they need to know on all things nutrition, lifestyle, sleep, stress, exercise and much more.

Physical fitness and the benefits of it can be linked to improved mental health and so my aim with my work is to improve peoples understanding of how they can impact their physical health to improve their overall well-being and of course this will impact their productivity in the work environment, reduce sick days days and of course make them happier at home too.

And as I say…

“A healthy team is a happy team.”

If you would like to make an enquiry about these services please simply send me an email – info@dalewallacept.com


With The DoTheWork Coach Ltd


Personal Training Testimonials

Kathryn Baldwin
January 7, 2020
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Kathryn Baldwin Testimonial

Well, what can I say about Dale……First impressions are how professional he is, then when you’ve been in his company for a while you realise how knowledgeable he is, he is so dedicated to his mission, which is to make people understand how and why they lose weight/muscle or gain weight/muscle. I’ve used a few different personal trainers but dale is different, he’s not interested in taking photos and uploading them to social media, he really wants you to succeed in your journey, he’s not all about money, he’s always doing free group tasks and seminars, you can really see how happy peoples success make him. He’s not a soft touch though, if you don’t do what you know you’re supposed to be doing, he will tell you!! But what’s the point in paying a PT if they’re not going to keep you in check?? Sale is more than just exercise, he is about nutrition, exercise, science behind weigh gain, best PT I’ve used and yes he will whip your ass if that’s what you need to keep you on track.

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